More than Marketing.
Whether you are brick and mortar, service, or online industry, the cost of acquiring a customer is the first pillar of business analytics. Advertising, marketing, branding investments, personal appearances, social activity, product education costs, are only a few of the contributions to this most important metric.
Defining the Sales Pipeline.
It is important to measure each stage of the selling process, and determine how many touches it takes to close a new customer sale – as well as what percentage you are closing.
Determine the source of your leads and eventual customers.
Measuring key words, effectiveness of campaigns, use of social media helps you to pinpoint what works – and what doesn’t. If you haven’t already, let’s get introduced to Google Analytics.
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Assess the sources of your leads, gauge the metrics associated with each stage of the selling process, and determine your acquisition costs - the first pillar of business analytics.
Identify your ideal customer, construct customer profiles, analyze buying patterns, cross-selling opportunities and churn rates, assess customer profitability, and more.
Review your costs to produce and provide products and services, manage inventory, oversee manufacturing processes, and analyze job and project costs.
Analyze overhead, create compliant financial reports, monitor budgets and forecasts, build accurate cash flow forecast models, audit user activity and sales tax receipts
Identify, Locate, and Acquire Your Ideal Customers