Although there are many components to each one of our Analytic Pillars, here are the simple descriptions.
The one question, which 99% of all business owners would fail to answer accurately, is the cost of acquiring a new customer. Yet this is probably the most important metric - and is the first pillar of information that should be determined. It is even more important for subscription and web based businesses.
It is more than just looking at marketing costs, and it could involve different channels.
Some typical questions to answer:
This is the most common area for any analytical tool. However, the majority of visualization is spent on sales, and sale comparisons. The customer pillar is more than that.
The biggest umbrella pillar, encompassing many aspects of the delivery of products and services.
Traditionally the highest focus of existing reporting functionality within an accounting program.
All accounting programs focus a majority of their reporting functionality in the finance area, as it is the basis for compliance and financial reporting. However most business owners, and department heads are in need of management reporting - which can be totally different than financial reporting.
We think it is important to have a good handle on all the areas of your business, and why we developed this system.
Look for more in the coming months.
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