QQube Technology uses traditional warehousing components to achieve the final results. One of those components is called a DIMENSION, which is nothing more than "I want to measure (e.g. sum, max, avg, count,etc.) BY something.
For example, if you choose to sum the Line Sales Quantity measure from QQube, it would just show a single figure in a single cell, with no context. However if you choose a Customer DIMENSION called Customer Name, then each Customer Name would have its own summed Sales Quantity - one in each cell.
NOTE: Date Dimensions are handled in a different section.
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